Powerful Storytelling Techniques You Should Know

Storytelling is an art, and it is one of the oldest known forms of communication. In the modern world, it is used as a marketing strategy that has made its way into board rooms and pop stores. It is now hailed as an important skill for the future. Ideally, the purpose of storytelling is to explain something or deliver a message. The truth is that you are already a storyteller, but it is vital to improving your skills. To improve your skills, you can try storytelling coaching. The following are some techniques to help.

Have a Hero and an Enemy

pirates storyUsually, stories ought to have a bad guy and a nice guy – also known as an enemy and a hero. The enemy does not have to be a person; it can be a desert or even fear within someone. The climax of the story is how the hero beats the enemy. One of the questions you should ask yourself, what is the main enemy of my clients or customers? Is it bad hair? Do they have unfulfilled dreams?

Use Conflict

Conflict can be defined as friction between the hero and enemy and how it manifests. It can show up as the hero who is trying to cross the desert or even a business owner who wants to defeat a certain problem. In this case, the conflict will describe obstacles that you encounter on your way to success.

Omit Irrelevant Details

If there are details that do not develop the characters or move the story, you should omit such details. Remember that you need to keep the listener or reader’s attention. If they are not interested to know about the sneakers you used to cross the river, you do not have to tell them about the sneakers.

Talk Your Story

Although this is quite simple, a lot of storytellers have not mastered it. In fact, corporate-speak ruins a lot of stories. If you sound corporate, then you should hire a storyteller.

Make It Visual

Most of the children’s storybooks have pictures. Some of the greatest stories have been turned into movies. You should note that images give life to a story. By adding images to your story, you can make it powerful.

Make It Personal

Start by using images of what happened or where it happened. Consider using images of real people in your stories rather than stock photo models. As you narrate your story, show your personality, and reveal both your fears and weaknesses.